GrowthApp Launches to Put World-Class Startup Resources in Every Founder’s Hands, Without the $25k Fee or a Pat on the Head from a VC

Landing pages are your digital storefront. Whether you’re testing an idea, capturing leads, or promoting a product, you need one that’s fast to build, easy to update, and visually engaging.

Starting a business can feel overwhelming—especially when you're entering a market full of cheaper, established competitors. But there's a powerful lesson you can learn from Yeti, the outdoor cooler company that turned $300 coolers into a $3 billion brand.

So, you’ve got an idea. You might even know who it’s for “freelancers,” “mums,” or “Gen Z skincare buyers.” But here’s the catch: generalizations don’t drive traction. Specificity does. That’s where buyer personas come in.

If you’re launching a startup, understanding who you're building for is just as important as what you’re building. The better you know your target audience, the smarter your product decisions, marketing efforts, and overall growth strategy will be.

Here's a clear guide comparing 5 top platforms designed specifically to help first-time founders take their startup from concept to launch efficiently.